Πρακτικά Συνεδρίων

The purpose of this paper is to present the parameters which can influence the achievement of business models applied in the hospitality services. The methodology of the study is literature review, based on bibliography. The core outcomes of the study showed that the business models success, in the hospitality sector depends on the client value creation, the innovation procedures in order to deliver the service to the client, as well as cooperation with the other partners and with client as well. The outcome of this study is that the quality of products or services, to conquer new markets. The management of customer relationships is more imperative than ever to hosting services, since the majority of the target market depends on the repeated customers. In addition, there is a need to achieve coordination between the external and internal customer to create additional value for the customer, to meet the needs of current and future market and more generally to enable employees participation in decision-making as well as to business strategy formulation.

During the last decades the wine industry in Greece has moved on to significant modernization. Thus, the wine produces have focused into the wine-tourism which seems to be a lucrative sector for wine producers. However, there is a necessity to construct a strong back-end which will be ready to serve the customers. For this reason the paper will examine the value of CRM and of social media on the wine tourism in Greece. The paper is a genuine one, since there has not been any similar research on this field. In addition to this, it is paper which will provide a sound knowledge on practioners over how to utilize them. The outcome of this literature review, indicates that CRM surely would benefit those firms, however it seems that the way that the operate – relying on traditional marketing methods, hence the use of social media may not be the ideal though word of mouth is important on this sector. Surely, this leaves a space for future research. This can be qualitative research where the wine makers will express their views and perceptions over the use of CRM and social media on their industry.

Belias D., Kyriakou D. , Velissariou E., Koustelios A., Varsanis K., Sdrolias L.,(2016), “Nation Branding for Education and Research: Could Greece Become a Beacon?", Πρακτικά του 1ου Πανελλήνιου Επιστημονικού Συνεδρίου με Διεθνή Συμμετοχή “Ελλάδα - Ευρώπη 2020: Εκπαίδευση, Δια Βίου Μάθηση, Έρευνα, Καινοτομία και Οικονομία”, Ελληνικό Ινστιτούτο Οικονομικών της Εκπαίδευσης & Δια Βίου Μάθησης, της Έρευνας & Καινοτομίας, Χαροκόπειο Πανεπιστήμιο, Αθήνα, 1-3 Ιουλίου Abstract The aim of this paper is to examine the concept of Nation branding for education and research in Greece. The concept of nation branding for education and research is a brand new concept, therefore there is a need for further research on this topic. The authors has produced a critical discussion, based on the existing literature but also on personal comments, on whether Nation branding for education and research can apply in Greece. There are many obstacles, such as the legal framework, the lack of entrepreneurial culture among the academics but also a hesitation to allow the operation of private universities in Greece. However, a future empirical research may produce the necessary data which help us to understand what can be the potentials of this concept in Greece. Keywords: Nation branding for education, Greece

“One of the most used tools in the promotion of destinations” this is how Shopping Tourism was described at the opening of the 2nd Conference on this segment, organized by the World Tourism Organization (UNWTO) on the occasion of the Spanish Tourism Fair (FITUR) (22 January 2016). Shopping Tourism “is a highly relevant component for travelers when choosing and preparing their trip” underlined Yolanda Perdomo, Director of the Affiliate Members Program at UNWTO. As stated by Taleb Rifai UNWTO Secretary-General in 2014, shopping is becoming an increasingly relevant component of the tourism value chain. Shopping has converted into a determinant factor affecting destination choice, an important component of the overall travel experience and, in some cases the prime travel motivation. Destinations have an immense opportunity to leverage this new market trend by developing authentic and unique shopping experiences that add value to their touristic offer while reinforcing, and even, defining their tourism brand and positioning (UNWTO, 2014). Therefore, should Greek tourism policy - makers and strategists set policies to achieve double-digit growth in the sector in Greece as well as generate know-how in relation to the efficient management of the new shopping tourism concept and the economic opportunities it represents? Moreover, should tourism professionals, both private and public, create a benchmark for shopping tourism in Greece, combine the offer of cities with the power of attraction of major brands and the management capacity of a high added-value tourism segment and establish collaboration synergies between the different public and private agents involved as drivers of the economy? Keywords: Destination Branding, Shopping Tourism, Tourism Planning, Experiential Tourism, Consumer Behavior JEL: M31, L83

Innovation is a rapidly developed issue, keeping all the aforementioned alerted. Considering this picture, the key issue of this thesis is to clarify the concept innovation as administrative efficiency factor in relation with education using the relevant literature. The existing literature indicates that educational structure and practices are in the center of great reforms. These reforms associated with New Public Management. NPM is a process that involves interaction between managers and markets. It is a set of cost-cutting and management concepts from the private sector including downsizing, entrepreneurialism, enterprise operations, quality management, customer service etc. According to that concept, school managers are trying to create a smaller, more responsive, more entrepreneurial and more effective public sector. Technological innovation has a key role on this and surely it can be the cornerstone of every change which may occur on this field of public administration. Keywords: technological innovations, school management, innovation, performance, efficiency

The use of internet technology has resulted in the ability of the learner to learn in his own personal way, in environments called Personal Learning Environments. Many of them support the learning and teaching of Web 2.0 practices. However, this is a pretty recent trend that there has not been lot of research. Hence, this paper comes to filling this gap by analyzing the related theory and to prepare the ground for future research. The outcome is that the educators and the students are familiar with the use of ICT. However, it is very important to stress the fact that ICT has produced many innovations and new educating techniques for students, including MOOC which empower lifelong learning’s since they allow everyone to have access in education. Therefore, ICT has a positive impact on lifelong learning, since more and more individuals are attracted from this kind of learning, proven from the high popularity of MOOC programs.